Safeway - Albertsons
Safeway is a well-known American supermarket chain founded in 1915. With hundreds of locations across the United States, Safeway is part of the Albertsons Companies family. The brand is known for its commitment to customer satisfaction, offering convenient services such as online shopping, home delivery, and pharmacy services. Their private-label brands, like Signature Select and O Organics, provide customers with affordable, high-quality options across a variety of products.
Year
2019 - 2021
Client
Quad Graphics - Advertising Agency
In my work with Safeway, I had the unique opportunity to spearhead a series of crossover marketing campaigns that blended major national brands with Safeway’s regional presence, resulting in dynamic and eye-catching strategies. My focus was on creating a seamless connection between Safeway's trusted reputation and the bold identities of popular consumer brands, including White Claw, Corona, and Stella Artois, as well as sports collaborations with the Baltimore Ravens and Washington Football Team.
From concept development to execution, I was deeply involved in every step of the creative process. This project allowed me to leverage both visual design and marketing strategy to deliver campaigns that not only aligned with Safeway’s values but also resonated with diverse audiences. Whether it was designing bold, engaging magazine ads, eye-popping in-store displays like banners and door clings, or crafting digital content for social media, I made sure that every element reflected the synergy between Safeway and its partnered brands. One of my favorite aspects was contributing to the Kick Hunger campaign, where I was able to combine community engagement with compelling design elements, bringing a socially conscious angle to the campaigns.
